There's a lot to be proud of
In honor of Pomerleau's 2025 maple syrup campaign, a maple syrup tradition deeply rooted in the Pomerleau family culture for 50 years, we wanted our employees to proudly share what inspires them every day.
Watch the four episodes of our podcast series, "There's a lot to be proud of " a series that looks to the future of the construction industry.
EP01: Sustainable Development with Melissa Ettore
Meet Melissa, a professional committed to environmental protection and the implementation of sustainable measures on our construction sites. She draws her determination from her childhood on the beaches of Brazil and France and from a profession that is in line with her deep-rooted beliefs.
Video in French with English subtitles
EP02: Women in Construction with Jayne McLean
Listen to the story of our colleague Jayne, a seasoned and passionate manager. On a daily basis, you'll find her walking around one of the six construction sites under her responsibility. For Jayne, witnessing the life-changing moments in the projects she builds motivates her, but especially seeing the pride in her twins' eyes when they come across a project their "mom built" motivates her.
EP03: The place of younger generations with Raphaëlle Bourassa-Descoteaux
Explore the journey of Raphaëlle! For her, choosing a career in construction was a natural choice. At a young age, she loved Lego blocks and the game Architect. Today, she works on unique and innovative projects that shape the future of our communities.
Video in French with English subtitles
EP04: - Innovation and technologies in construction with Bahaa Hajar
Discover Bahaa's daily life as he demonstrates creativity in finding innovative solutions to complex problems! As a VDC coordinator, he has the opportunity to work with cutting-edge technologies in robotics, artificial intelligence, satellite data, and 3D modeling.
The origins of the maple syrup tradition
Initiated by Hervé Pomerleau in Beauce, this maple syrup tradition was born from his love for sugaring and has evolved into a gesture of gratitude for employees and partners. Today, this custom is carried on, making the Pomerleau syrup a symbol of unity and appreciation. More than just a product, it embodies the values of family, love, and authenticity that bring us together.
Over the years, our syrup has been offered in conjunction with various themes and causes close to our hearts, such as love, relationships with Indigenous communities, mental and physical well-being, and health and safety.
Pride at the heart of our 2025 syrup campaign
For the 2025 edition, our syrup campaign celebrates the pride that drives us: building sustainable living environments, transforming our cities, and contributing to building strong communities. Every drop of syrup is a tribute to our profession and those who shape it.
More than ever, we are highlighting the talent, passion, and innovation that define Pomerleau. This year, we are sharing more than just a tradition: we are affirming our commitment to imagining a greater, more sustainable, and more inclusive future.
More than ever, let's shape the future with pride!
